Why does a landing page matter? After all, it takes time to create landing pages, and you need a lot of them. You may hope you won’t be able to get away with it. In this post, we will cover all the aspects of why landing pages can benefit your business.
For many years, online marketers have used the word ‘ landing page‘ to describe a sales tactic that is aimed at making people take a specific action. The landing pages are now simply a necessary component in the toolbox for every conceivable business.
A landing page is just the page on which people go because an ad or mail has sent them to that particular page, unlike the homepage of your site.
Good landing pages make it very clear how and what the user gets from a website.
Landing pages are your workhorse for lead capture. If you have a good eBook or a free workshop to promote it, you might want to make sign up for most pages, but when you create a page that contains details, sells and shows the advantages of obtaining a free report, your signups will rise. To lead capture campaigns, a landing page with videos, audio, photos, explanations and a very clear call to action is a must.
Conversion of advertising
Any form of advertising is much more successful if it is aimed towards a page that only contains material promoting your advertisements. The more pertinent the ad page is, the more efficient it is. Smart marketers are actively playing with content and landing page combinations, including designing keyword-optimized pages for particular PPC ad groupings.
It is a perfect way to broaden the link by sending your LinkedIn, Twitter and Facebook link to landing pages, customized on each network. You will find a significantly greater commitment to these networks by running Twitter and Facebook feeds on these pages and by acknowledging the link with those who come from those networks.
One of the best ways to raise your site when browsing locally and on mobile devices is to have lots of local content. Creating landing pages that are highly localized down to the neighborhood may be an excellent way to start building local content and links to move your pages into the local search index.
Through designing landing pages that cover the specific market segments, product segments and key content segments of your business, you can help people better adapt to the specific content types that they want. Using a tool such as Survey Funnel in conjunction with your landing pages might allow a visitor to tell you what they are looking for.